Directors Investment Group

Digital Marketing Strategist

Marketing - Abilene, TX - Full Time

Does this describe you?
Organized
Adaptable
Disciplined
Detail-Oriented


If so, let’s talk!!


We are seeking a self-motivated person to join our team as a DIGITAL MARKETING STRATEGIST. The Digital Marketing Strategist is responsible for overseeing and optimizing all digital marketing services for assigned clients. This role serves as the primary point of contact for clients on Digital Marketing Packages, ensuring seamless communication, strategic alignment, and high-quality execution across all digital channels. The ideal candidate excels at building client relationships, developing data driven strategies, and coordinating cross functional teams to deliver measurable results. This position requires strong digital expertise, exceptional organizational skills, and the ability to manage multiple campaigns simultaneously.

Supervisory Responsibilities:

  • Overseeing and optimizing all digital marketing services for assigned clients.

Essential Duties & Responsibilities:
  • Develop and execute comprehensive digital marketing strategies tailored to client goals, industry trends, and performance data.
  • Serve as the main point of contact for clients enrolled in Digital Marketing Packages, ensuring clarity, consistency, and satisfaction.
  • Ensure all digital marketing services are running smoothly and meeting deadlines.
  • Analyze market trends, consumer behavior, and competitive landscape to identify opportunities.
  • Collaborate with cross-functional teams including digital marketing, sales, and creative teams.
  • Conduct regular client meetings to review performance, discuss strategy, and identify new opportunities for growth.
  • Utilize marketing technology, automation tools, and data analytics to enhance performance.
  • Prepare and present performance reports, strategic plans, and optimization recommendations to clients.
  • Stay current on emerging digital marketing trends, tools, and best practices to continually enhance client strategies.

Required Skills & Abilities:
  • Preferred 3+ years of experience in marketing, with a strong background in strategic planning.
  • Excellent problem-solving skills with the ability to analyze data and derive insights.
  • Strong leadership and client management abilities.
  • A good understanding of digital marketing, including SEO, PPC, social media, Lead Generation, and email marketing.
  • Familiarity with marketing automation, CRM systems, and data analytics tools.
  • Exceptional communication, collaboration, and presentation skills.
  • Ability to work independently while managing multiple tasks and projects simultaneously.

Education & Experience:
  • Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
  • Experience leading marketing projects and working with cross-functional teams.
  • Strong understanding of marketing technology and automation tools.
About Funeral Directors Life
Funeral Directors Life, a subsidiary of Directors Investment Group (DIG), offers an award-winning workplace that is truly one-of-a-kind.
Funeral Directors Life is a full-service preneed insurance company. We help funeral directors grow their businesses and serve more families every year. With Funeral Directors Life’s preneed programs, at-need solutions, and marketing services, funeral owners and directors can start saving time, growing their businesses and increasing profitability in a rapidly changing marketplace.
DIG has been recognized with numerous workplace awards, including the prestigious FORTUNE magazine “Best Small & Medium Workplaces” List, the “Best Workplaces in Finance & Insurance” List, the “Best Workplaces for Millennials” List, and the “Best Workplaces in Texas” List. The company is also a winner of the top 100 “Best Companies to Work for in Texas,” published by Texas Monthly.
Based in Abilene, TX, DIG offers a unique corporate culture and benefits that our employees love! Founded on Christian principles of leadership through service, integrity, honesty, and respect, the company is dedicated to serving the funeral profession and helping funeral homes enhance their service to families in a rapidly changing marketplace. In fact, our mission is "to be known as the best, most-respected provider of service to the funeral industry."
So, what makes DIG such a great place to work? We apply these same principles to how we treat our employees: offering excellent compensation, a fun, friendly, and supportive work environment, and more benefits and perks than we can mention; including employer-paid health coverage, 401 (k) matching, life insurance, an on-site clinic, a 24-hour fitness center, free fresh fruit and beverages, a corporate university, book studies, and many personal growth opportunities for mind, body, and soul.
An Equal Opportunity Employer
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